This year Kaft commissioned us to create 21 films for their T-shirt series. Its was memorable journey with an amazing team. We built universes at the peaks of our thoughts and followed the stories of characters we met in these worlds.
With HORIZON, the first t–shirt series of the year, we are journaling as we witness the adventure of a couch whose meaning and function are instituted by humans.
Design Story: “I can imagine the person without the couch, but I realized, to think of the couch without the person, I need to become the couch."
E K B A T O P
M A R E I U M
M O Y A J I
Client: Kaft
Campaign Direction & Design: Kaft
Creative Director: Pırıl Sili
Creative Producer: Kıvanç Aykan
Designers: Caner Saral, Fatih Çakır, Kıvanç Aykan, Sercan Altıntaş, Pırıl Sili
3D Garment Modeller: Kirti Tapodhan
Concept Designer: Öznur Oluç
Modellers: Safa Iseri, Göktuğ Demir
Sound Design: Göktuğ Kayrahan
Motion Capture: Jpeq.tv
Layout Design: Uğurcan Demir
