This year Kaft commissioned us to create 21 films for their T-shirt series. Its was memorable journey with an amazing team. We built universes at the peaks of our thoughts and followed the stories of characters we met in these worlds.
![](https://cdn.myportfolio.com/273bd85a-9e2a-4a54-bf3b-8cb17993afb3/4fbc2ad6-9891-4921-b7f5-77a48e77cd24_rw_600.gif?h=de0d04178e5084662548a0104117ba6c)
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With HORIZON, the first t–shirt series of the year, we are journaling as we witness the adventure of a couch whose meaning and function are instituted by humans.
![](https://cdn.myportfolio.com/273bd85a-9e2a-4a54-bf3b-8cb17993afb3/3fa46050-1463-4430-afd3-a62cfe8bf3a9_rw_1200.jpg?h=d6cdc1f432ba51bc6187fd6c3a8f2146)
![](https://cdn.myportfolio.com/273bd85a-9e2a-4a54-bf3b-8cb17993afb3/8ac58b21-732f-432b-b0c0-237223356eb2_rw_1200.jpg?h=f365d2675477f3aaedd3172d43cb118c)
![](https://cdn.myportfolio.com/273bd85a-9e2a-4a54-bf3b-8cb17993afb3/c1e24914-b57f-4516-b569-1900d0940a11_rw_1200.jpg?h=261c100810b29b4126be4ae02a57b754)
![](https://cdn.myportfolio.com/273bd85a-9e2a-4a54-bf3b-8cb17993afb3/478d3e2c-af6f-489a-a671-c5dc54b05840_rw_1200.jpg?h=93d92a11583135aced752df89419f2e7)
![](https://cdn.myportfolio.com/273bd85a-9e2a-4a54-bf3b-8cb17993afb3/8994f32d-fdf5-4f9a-8fd5-26fe760cb3ab_rw_1200.jpg?h=f11970ff5590a53e879325bf0a6a7668)
![](https://cdn.myportfolio.com/273bd85a-9e2a-4a54-bf3b-8cb17993afb3/38d82335-6db5-477f-9c76-9b70543935ce_rw_1200.jpg?h=ba35b016fcccad4c06eff4fa2e6a8322)
Design Story: “I can imagine the person without the couch, but I realized, to think of the couch without the person, I need to become the couch."
E K B A T O P
M A R E I U M
M O Y A J I
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![](https://cdn.myportfolio.com/273bd85a-9e2a-4a54-bf3b-8cb17993afb3/e5c63c41-52f8-4730-b1a4-4c146ad61e86_rw_1200.png?h=c1a955cb37d546248e2097280a2682f7)
![](https://cdn.myportfolio.com/273bd85a-9e2a-4a54-bf3b-8cb17993afb3/29ad45c1-13bd-44c8-a30f-57fa3d87d9cf_rw_1200.png?h=6e69d5251f1464ae3567b1e57c28c5c6)
![](https://cdn.myportfolio.com/273bd85a-9e2a-4a54-bf3b-8cb17993afb3/e369316c-7a1b-4e2b-b344-ee82bf9ca848_rw_1200.png?h=51517726ac0ffbc94fd0622b35dfacec)
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![](https://cdn.myportfolio.com/273bd85a-9e2a-4a54-bf3b-8cb17993afb3/77fac487-e7df-4ae8-bc8c-7dc42f52a0fa_rw_1200.png?h=c18b14651bfe4daa1a31efa2924b8309)
![](https://cdn.myportfolio.com/273bd85a-9e2a-4a54-bf3b-8cb17993afb3/dabf4289-88c1-4c85-b1e3-930cf1ac1965_rw_1200.png?h=54f3c4a6b5f0ee8d5781cd1959c3cc18)
![](https://cdn.myportfolio.com/273bd85a-9e2a-4a54-bf3b-8cb17993afb3/b88cc105-0a94-4f1b-afe7-f10824324190_rw_1200.png?h=6a43b4a592a79af1964538a96b3e28b0)
Client: Kaft
Campaign Direction & Design: Kaft
Creative Director: Pırıl Sili
Creative Producer: Kıvanç Aykan
Designers: Caner Saral, Fatih Çakır, Kıvanç Aykan, Sercan Altıntaş, Pırıl Sili
3D Garment Modeller: Kirti Tapodhan
Concept Designer: Öznur Oluç
Modellers: Safa Iseri, Göktuğ Demir
Sound Design: Göktuğ Kayrahan
Motion Capture: Jpeq.tv
Layout Design: Uğurcan Demir